Frequently asked questions

Cella is a personalized wine recommendation app for iPhone, published by Broderick Street Partners LLC. You take a 6-question Wine Vibe quiz to build a taste profile, then snap a photo of a wine shelf, restaurant wine list, by-the-glass menu, or single bottle label. Cella recommends the wine that fits your taste — explained in plain English, with food pairings and buy-or-skip guidance. Cella is not a retailer and does not sell alcohol.

No — Cella is built for people who are not wine experts. The quiz uses everyday language and every pick is explained in plain English, no tasting jargon required. New to wine? Start with the Wine Vibe quiz guide.

Yes — Cella is on the App Store for iPhone. Android is coming soon.

No. Cella is a recommendation app only — it does not sell, ship, or facilitate the purchase of alcohol, and it is not affiliated with any retailer or restaurant mentioned on this site. Cella is intended for users 21 years or older.

Point your camera at the shelf and take one photo. Cella's AI reads the bottles in frame, compares them against your Wine Vibe taste profile and budget, and returns the best pick with a plain-English reason and pairing suggestion. It works on grocery aisles, warehouse club displays, and wine shop shelves. Full walkthrough: the wine scanner guide.

Yes. Snap the list — bottle pages or by-the-glass section — and Cella recommends the wine that fits your taste and budget, plus a one-liner you can say to the server. See how to order wine at a restaurant.

Yes. Scan the by-the-glass menu and Cella weighs taste fit against price to recommend the smartest pour — a glass you'll enjoy without overpaying.

Yes — scan any label for bottle intel: a plain-English taste description, how well it matches your profile, and a buy-or-skip verdict before you commit.

Cella builds a taste profile from your 6-question quiz plus quick session questions (tonight's mood, budget). When you scan, AI identifies the wines in your photo and ranks them against that profile. Recommendations are generated for you personally — not from crowd ratings or paid placements.

Taking the Wine Vibe quiz and seeing your result is free. Cella Pro unlocks unlimited scanning: $35.99/year (about $3/month) with a 7-day free trial — the best value — or $5.99/week with a 3-day free trial. Billed through the App Store. Subscriptions auto-renew until cancelled; manage or cancel anytime in your Apple ID account settings. Full details in the Terms of Use.

Subscriptions are managed by Apple or Google, not by Cella. iPhone: Settings → your name → Subscriptions → Cella → Cancel. Android: Google Play → profile icon → Payments & subscriptions → Subscriptions → Cella → Cancel. Cancelling does not delete your account — your Wine Vibe profile is saved if you come back.

They solve different problems. Vivino shows crowd ratings, reviews, and price history for a specific bottle — great for research. Cella recommends the best bottle for your taste from a photo of an entire shelf, wine list, or label — built for the moment of choice. Full honest comparison: Vivino alternative guide.

No. Photos are re-encoded on your device (which removes EXIF metadata like GPS location), transmitted securely, processed in memory to generate your recommendation, and not saved to Cella's database or file storage. Full details in the Privacy Policy.

Yes — retake the 6-question quiz anytime in the app and your taste profile updates immediately.

In the app: Profile → Delete Account → confirm. Deletion is immediate and permanent. If you can't access the app, email support with the subject "Cella account deletion request" — processed within 5 business days. Note: deleting your account does not cancel an active subscription; cancel that separately in the App Store or Google Play. Full instructions on the Support page.