Finally. Wine made simple.
Snap the shelf. Find your bottle. Cella is the wine recommendation app that learns your taste and gives you picks in plain English — no wine expertise required.
For adults 21+. Free to download; Cella Pro unlocks unlimited scans.
Cella is a personalized wine recommendation app for iPhone, published by Broderick Street Partners LLC. You take a 6-question Wine Vibe quiz, then snap a photo of a wine shelf, restaurant wine list, by-the-glass menu, or single bottle label — and Cella tells you which wine fits your taste, in plain English, with food pairings and buy-or-skip guidance.
Cella is not a wine retailer or delivery service. Cella does not sell, ship, or facilitate the purchase of alcohol, and is not affiliated with any retailer mentioned on this site.
How it works
Your taste. Not theirs.
Most wine apps show you what strangers rated. Cella starts with you — then does the picking wherever you are.
Take the quiz
6 quick questions. Zero jargon. Tell Cella how you actually like to drink — no tasting vocabulary needed.
Meet your Wine Vibe
Get a wine personality like The Golden Hour or The Smart Shopper — the taste profile behind every pick.
Snap
Point your camera at a shelf, wine list, by-the-glass menu, or a single bottle label.
Get your pick
Plain-English recommendations: why it fits your taste, what to pair it with, and whether to buy or skip.
Where Cella works
Built for the moment of choice
Standing in the aisle at Trader Joe's or Costco? Staring at a restaurant wine list? Cella works wherever you have to pick a wine.
Wine shelf
Snap the whole aisle at the grocery store or big-box retailer and get the bottle that fits your taste and budget.
Wine list
Point at the restaurant list and get a pick — plus a one-liner you can actually say out loud.
By the glass
Find the smartest pour for your taste and your wallet before the server comes back.
Single bottle
Scan any label for instant bottle intel — buy it or skip it, before you commit.
See it in action
Wine picks in plain English
No tannin talk. No terroir lectures. Just "smooth, rich, and perfect for your pizza night."
Why Cella
A smart friend, not a sommelier exam
Personalized to your taste
Crowd-rating apps average strangers' opinions. Cella's picks start from your Wine Vibe — what you actually like, at your budget.
Plain English
Every recommendation explains itself in words normal people use. No expertise required, ever.
Done in seconds
One photo of the shelf, list, or label. Cella does the reading so you don't stand in the aisle for ten minutes.
Works everywhere you choose wine
Grocery aisle, warehouse club, wine shop, restaurant list, by-the-glass menu, or a single mystery bottle.
Snap the shelf. Find your bottle.
Take the 6-question Wine Vibe quiz free, then let Cella pick your next bottle. Cella Pro unlocks unlimited scans.
Annual $35.99/year (7-day free trial) or weekly $5.99/week (3-day free trial). Subscriptions auto-renew until cancelled; manage or cancel anytime in the App Store. Full terms.